A very well designed website with great SEO but with slow loading speed in a browser is after all a useless gimmick because the end user will eventually abandon it. There is nothing to be proud of a very very well designed $20K slow loading website as it will fail in getting the results which were intended to be achieved by it. Google in 2019 made it very clear that it will treat the websites which load very fast better and rank them higher and punish the websites which fail to load in prescribed time slot because Google wouldn’t want to send users to such a website which will be abandoned and left alone by the viewers as it fails to render in time. And everyone knows well that Google is the King of search engines and this shows why Google favours a fast loading website.
Slow Site Makes Users Dissatisfied :
A user browsing a website always expects a site to load faster and render the information he is looking for in quick time. Gone are the days when a user would wait for minutes to load the site. The paradigm has changed and statistics show that a user will jump off from a site in under 1 minute if it fails to load. So no matter how niche and ultra modern the design is and how well it is ranked on a search engine , but if your site fails to load faster on the browser , both desktop and mobile , the users will not care about your brand and the money you have spent to get the site done. The rendering speed of the website is part and parcel of a successful website.
Impact of Slow Loading Site on SEO
Google has in past year come up with a new dictate saying that the websites which fail to load in certain time frame will be punished for it and thus their ranking on Search pages will be affected. Thus business had to come up with new strategies and scramble their design and development teams to fix the issues which impacted their loading times. Google has a pages peed Insights tests based on Lighthouse technology which they have been creating and measures how fast a site loads. It not only has a prescribed limit for very crucial parameters which a fast loading website must follow but also comes up with suggestions on how one can improve the score by doing certain things.
So if a site has a low score on insights test and google is always measuring each site when it crawls it, no matter how good SEO for that site is, Google will push it down the rank order and this its SEO will be affected.
The Google Page Speed Metrics & Improvements
Google lighthouse lab mentions that the Performance score is a weighted average of the metric scores. Naturally, more heavily weighted metrics have a bigger effect on your overall Performance score. The metric scores are not visible in the report, but are calculated under the hood. The metrics are following:
| First Contentful Paint ( FCP) | 15% |
| Speed Index | 15% |
| Largest Contentful Paint (LCP) | 25% |
| Time to Interactive | 15% |
| Total Blocking Time (TBT) | 25% |
| Cumulative Layout Shift | 5% |
The magical metrics for our website jkstudio.uk
We at JK Studio UK know very well how to design and develop a website in such a way that all these metrics are in the top ranges. We don’t just brag but believe in delivering and work hard to make it right. Just like with our own site we are working on all bits and formulating a plan to ensure we are in range of 90-100.
If you have a requirement of a website, we can design and develop it for you and ensure that the site is coded well so it loads super fast. When developing a website we always keep a close tab on the Google Lighthouse Insights metrics and also GTMetrix reports to check and balance the development. Trust professionals.
